For the 2025 National Student Advertising Competition, I worked with a team of 18 other students to create a campaign that helps AT&T better market to and connect with Gen Z. I primarily worked on research for the campaign and then the plansbook, a detailed description and visual of our research, strategies, and designs. I helped with writing and proofreading copy in the book, coming up with creative layouts, and finally designing interesting elements to present all of our ideas to the judges. We created a campaign titled “Sparking Connection“ utilizing energetic blue bolts and bold chat bubbles to stand out against other companies in the same markets and show Gen Z that AT&T is more than just another bill to pay.